October 1708 the Edinburgh Flying Post; in August 1709 the Scots Postman, “printed by David Fearne for John Moncur;” and in March 1710 the North Tatler, “printed by John Reid for Samuel Colvil.” In 1715 the foundation was laid of the present splendid Glasgow press by the establishment of the Courant, but this did not in any way affect the publications in the then far more important town of Edinburgh. In March 1714 Robert Brown commenced the Edinburgh Gazette or Scots Postman, which was published twice a week; and in December 1718 the Town Council gave an exclusive privilege to James M‘Ewen to publish three times a week the Edinburgh Evening Courant, upon condition, however, that before publication “the said James should give ane coppie of his print to the magistrates.” This journal is still published, and it is but fair to assume that the original stipulation is yet complied with. The Caledonian Mercury followed the Courant on the 28th of April 1720, and was, like its forerunner, a tri-weekly organ. In these, as well as in those we have mentioned, advertisements slowly but gradually and surely began to make their appearance, and, as the sequel proves, to show their value.
It is stated by several writers that the earliest English provincial newspaper is believed to be the Norwich Postman, which was published in 1706 at the price of a penny, and which bore the quaint statement, that a halfpenny would not be refused. Newspaper proprietors, publishers, and editors were then evidently, so far as Norwich is concerned, less strong than they are now in their own conceit, and in their belief in the press as an organ of great power. This Postman was followed in 1714 by the Norwich Courant or Weekly Packet. York and Leeds followed in 1720, Manchester in 1730, and Oxford in 1740. It was not, however, until advertising became an important branch of commercial speculation that the provincial press began in any way to flourish. Now the journals published in our largest country towns command extensive circulations, and are regarded by many advertising agents, whose opinions are fairly worth taking, as being much more