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nydus/A History of Advertising from the Earliest TimesPublic
Page 130 of 1098
Table of Contents

CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.

the following notice:—

——If desired I’ll set down the places of abode, and I am sure ’twill be of good use: for I am often asked it.

Houghton was indeed so well aware of the utility of giving the addresses, that in order to render his paper more permanently useful, he published, apparently on his own account, not only the addresses of some of the principal shops, but also a list of the residences of the leading doctors. From this we gather that in June 1694 there were 93 doctors in and about London, also that Dr (afterwards Sir) Hans Sloane lived at Montague House (now the British Museum), Dr Radcliffe in Bow Street, and Dr Garth, by Duke Street. At the conclusion of this list the publisher says:—

——I shall also go the round, I. of Counsellors and Attorneys; II. of Surgeons and Gardiners; III. of Lawyers and Attorneys;

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