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nydus/A History of Advertising from the Earliest Times.Public
Page 882 of 1098
Table of Contents

CHAPTER XVIII. HANDBILLS, INSCRIPTIONS, ETC.

The attention of readers will probably be attracted by the advertisement so elaborately concocted and carefully worked out. If its promoters received any extra support because of it, they certainly deserved what they got, as the plan is difficult to connect with any but large bills. The next item we have brings us to the year 1853, and is again from the county of Northumberland. It is far more pretentious than the composition of Mr John Catcheside, but by no means so successful. It is from the pen of a general shopkeeper, who evidently considered he had done something when he had been through his proofs, seen this to press, and forwarded copies to unsuspecting, and, as it turned out, unsympathising, families about G——, a small place not very far from Newcastle:—

To the inhabitants of G—— and its neighbourhood.

The present age is teeming with advantages which no preceding era in the history of mankind has afforded to the human family. New schemes are projecting to enlighten and extend civilisation, Railways have been projected and carried out by an enterprising and spirited nation, while Science in its gigantic power (simple yet sublime) affords to the human mind so many facilities to explore its rich resources, the Seasons roll on in their usual course producing light and heat, the vivifying rays of the sun and the fructifying influences of nature producing food and happiness to the Sons of Toil, while to the people of G—— and its neighbourhood a rich and extensive variety of Fashionable Goods is to be found in my Warehouse, which have just been selected with the greatest

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