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nydus/A History of Advertising from the Earliest Times.Public
Page 246 of 1098
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CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.

The next advertisement which offers itself for special notice is of a somewhat ludicrous character, and shows into what straits a man may get by means of a highly-developed imagination and an indiscreet tongue. It runs thus:—

Bristol, January 19, 17323.

WHEREAS on or about the 10th day of November last I did say in the Presence of Several People, That Anthony Coller, living at the Sign of the Ship and Dove in the Pithay in Bristol, was sent to Newgate for putting Live Toads in his Beer, in order to fine it; I do solemnly declare, That I never knew any such Thing to have been done by the said Coller nor do I believe he was ever guilty of the aforesaid or any like Practice; I am therefore heartily sorry for what I have said and hereby ask Pardon for the same of the above said Person, who, I fear, has been greatly injur’d by the unguarded Tongue of Joseph Robins.

To this curious confession, which was evidently extorted from the imaginative but timid Joseph, four witnesses appended their names. The next gentleman to whom our attention is directed was still more unfortunate than Mr Robins, for he received punishment without having committed any particular offence. He, however, seems to have been made of very different mettle from the Bristol man, for he is anxious to try his chances on better terms with those who assaulted him. The advertisement is from the Daily Post of January 22, 1739-40:—

WHEREAS on Saturday the 12th instant between six and seven at night, a gentleman coming along the north side of Lincolns Inn fields was set upon by three persons unknown and receiv’d several blows before he could defend himself, upon a presumption, as they said that he was the author of a Satire call’d “the Satirist.” This is to inform them that they are greatly mistaken, and that the insulted person is neither the author of that Satire nor of any Satire or Poem whatever, nor knows what the said

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