CodalSearch this book — or all of Codal…⌘K
nydus/A History of Advertising from the Earliest Times.Public
Page 615 of 1098
Table of Contents

CHAPTER XIV. QUACKS AND IMPOSTORS.

In the Grub Street Journal of June 24 of the same year is an article on the paragraph, in which it is stated that only seven persons attended at the palace, and that these were proved to be impostors who were in collusion with Ward. The Journal is very strong against the quack, and the article concludes with the following lines, which are in fact a summary of what has been said in the criticism upon Ward’s fresh attempt to gull the public:—

Seven wonderful Cures.

There is no necessity to take trouble for the purpose of discovering the origin of quacks. It is evident that they “came natural” as soon as ever there was a chance for them, and it is but right to suppose that before quackery became a question of money-making, it had an existence, the outcome of a love people have innately for prescribing and administering to each other, relics of which may still be seen in out-of-the-way parts of the country. Some people imagine that quackery and the belief, still current in various parts of Great Britain, that a seventh son, particularly if the son of a seventh son, possesses medical powers, had originally something to do with each other. That quackery in general was caused by this quaint conceit is not to be supposed, yet the belief in the seventh-son doctrine is well worthy of note. The vulgar mind seems from the earliest ages to have been impressed by the number seven, and there are various ways of accounting for this. Chambers, in his “Book of Days,” says that it is easy to see in what way the Mosaic narrative gave sanctity to this number in connection with the days of the week, and led to usages which influence the social life of all the countries of Europe. “But a sort of mystical goodness or power has attached itself to the number in many other ways. Seven wise men, seven champions of Christendom, seven sleepers, seven-league boots, seven ages of man, seven hills, seven senses,

615