CodalSearch this book — or all of Codal…⌘K
nydus/A History of Advertising from the Earliest Times.Public
Page 755 of 1098
Table of Contents

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

with the word “this day,” instead of what had appeared before, stood thus, a specimen of the last newspaper appeal in regard to a forthcoming State lottery:—

THE inevitable and absolute FINISH of LOTTERIES, THIS DAY.—BISH, in soliciting for the last time the favours of his best friends, the Public, assures them that,

This Day, a Ticket must gain£30,000
This Day, a Half must gain15,000
This Day a Quarter must gain7,500
This Day an Eighth must gain3,750
This Day a Sixteenth must gain1,875
This Day, all the Six of £30,000 will be drawn, every number decided, and every ticket a Prize.
This Day, 18th instant, all lotteries end for ever.

Tickets and Shares are selling by BISH, Stockbroker, 4, Cornhill, and 9, Charing-cross, who shared and sold, within the last 12 months, 5 prizes of 30,000l. and 9 of 20,000l., and in the very last drawing, 3d of May, No. 1,833 (Class B), 21,000l., and 3,925 (Class A), 21,000l.

The following is the record of the last drawing, as published in the Thursday’s papers: “Yesterday afternoon, about half-past six o’clock, that old servant of the State, the lottery, breathed its last, having for

755