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nydus/A History of Advertising from the Earliest TimesPublic
Page 618 of 1098
Table of Contents

CHAPTER XIV. QUACKS AND IMPOSTORS.

superstition to enrich himself, the police succeeded, but not without much opposition, in preventing these assemblages. In some of the states of Germany there used formerly to be a custom for the reigning prince to stand sponsor to a seventh son (no daughter intervening) of any of his subjects. Whether still acted upon is doubtful; but there was an incident lately which bore on the old custom in a curious way. A West-Hartlepool newspaper stated that Mr J. V. Curths, a German, residing in that busy colliery town, became, towards the close of 1857, the father of one of those prodigies—a seventh son. Probably he himself was a Saxe-Gothan by birth; at any rate he wrote to the Prince Consort, reminding him of the old German custom, and soliciting the honour of his Royal Highness’s sponsorship to the child. The Prince was doubtless a little puzzled by this appeal, as he often must have been by the strange appeals made to him. Nevertheless, a reply was sent in the Prince’s name, very complimentary to his countryman, and enclosing a substantial souvenir for the little child; but the newspaper paragraph is not sufficiently clear for us to be certain whether the sponsorship really was assented to, and, if so, how it was performed.” It is not at all likely, proud as the late Prince was of his countrymen, and of Germans generally, that he took upon himself the pains and penalties of sponsorship to this miraculous infant, whose father was doubtless well satisfied with the douceur he received, and never expected

Saffold was an early humbug who depended mainly upon doggerel rhyme for attraction. It is to be hoped that his wares were better than his numbers, or else the deaths of many must have lain heavy on his soul. One of his bills, enumerating his address and claims upon the attention of the public, informs us that of him

At the foot of the bill, after a lot of puffery, he breaks out into rhyme once more:—

Another of his bills, which were various and plentiful, began thus:—

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