nestled close by the biggest of the advertisements:—
Keep on Advertising.
Don’t fear to have a small advertisement by the side of a larger competing one. The big one can’t eat it up.
Which, freely translated, means, “Keep on advertising, and don’t be afraid. We’ll take you, big or little, so long as you have the money, and of course we’re quite disinterested.”
In the year 1795, an English paper, speaking of the transatlantic journalism of the time, says: “As one proof of the commerce and trade of America, there are four daily papers printed in the city of New York; and it is not uncommon to enumerate 350 advertisements in a single paper. The price of an advertisement is from 1s. to 1s. 6d., and a paper sells for one penny. But what injures the beauty and authenticity of their papers is the want of a little red mark at one