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nydus/A History of Advertising from the Earliest Times.Public
Page 508 of 1098
Table of Contents

CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

and where myriads witnessed the famous gladiatorial combats. In those mighty days of heroism, when the great pan-Hellenic festivals were held, every fourth year in Olympia, instituted by Iphitus, King of Elis, the ninth century B.C., when Athletic revels and Icarian games were as prevalent as cigar smoking in this generation, people were more prone to countenance the possible existence and marvellous exploits of the gods and goddesses. Evanescent ages have flown by, and in the sentiments of millions there now subsists a certain amount of familiarity with the intrepid and valiant deeds of those illustrious mythological gods Hercules and Achilles. They have been quoted and spoken of so often that their fictitiousness is forgotten. They have ingratiated their fabulous selves into the good graces of mankind, and become entwined around their minds like the ivy around the gnarled and knotted oak; and, although centuries have passed away, this nurtured concatenation of deep-rooted imaginations have not proven altogether futile, for these legendary and

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