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nydus/A History of Advertising from the Earliest TimesPublic
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Table of Contents

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

two buyers, or disposing of more than the proper fractional parts of one ticket, in the hope of its turning up a blank, thus “going for the gloves” in a style imitated in modern days by votaries of Tattersall’s and other betting institutions with much success. This arrangement, with others of a similar nature, led to the establishment of insurances offices, which, at first an ostensible protection by guaranteeing special numbers, and thereby preventing fraud on the part of sellers, became in time greater swindles than those they were supposed to

To prevent the monopoly of tickets in the State Lottery, and the consequent upheaval of rates, it had been enacted that persons charged with the delivery of tickets should not sell more than twenty to one person. This provision was evaded by the use of pretended lists, which defeated the object of Parliament, and injured public credit, insomuch that in 1754 more tickets were subscribed for than the holders of the lists had cash to purchase, and there was a deficiency in the first payment. The mischief and notoriety of these practices occasioned the House of Commons to prosecute an inquiry into the circumstances, which, though opposed by a scandalous cabal that endeavoured to screen the delinquents, ended in a report, by the committee, that Peter Leheup, Esq., had privately disposed of a great number of tickets before the office was opened to which the public were directed by advertisement to apply; that he also delivered great numbers to particular persons, upon lists of names which he knew to be fictitious; and that, in particular, Sampson Gideon became proprietor of more than six thousand, which he sold at a premium. Upon report of

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