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nydus/A History of Advertising from the Earliest TimesPublic
Page 796 of 1098
Table of Contents

CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.

tall, dark, and considered handsome; an English Gem, nineteen, pretty, lady-like, and the daughter of an independent gentleman; Emilie R., twenty, handsome, and of good family; and Eveline de Courcy, eighteen, fair and pretty, and will have a nice fortune—wish to correspond and receive the carte-de-visite of the favoured one.’ Next comes the announcement of a forlorn swain. He tells the sympathetic readers of his favourite ‘weekly’ that he ‘is twenty-three, tall, dark, and good-tempered, and has an income of £500 a year,’ and he asks to correspond with ‘a pretty and amiable young lady.’ One of the softer sex comes next. ‘Emma G., a well-informed girl of nineteen, rather dark, genteel, five feet eight inches in height, a domestic servant, is very much in want of some one to love.’ The domestic servant is, however, eclipsed by the lady whose announcement of her wishes is to be found in the same column. ‘Queen Adeline’ flies at higher game—evidently desires, in a word, one of the earls or marquises who figure so magnificently in the serial novels of the journal—and thus expresses her wishes: she is, she says, ‘tall, dark, handsome, and has £400 a year,’ and she would like to have ‘the carte-de-visite of a tall, dark, and handsome man, not too old. She is twenty-two. He must have well-formed and small hands and feet, and plenty of money.’ It is difficult to imagine that these announcements and their like are published in good faith. Of course, we can understand why ‘Emma G.’ or ‘Sergeant D.,’ a non-commissioned officer of the line, should publish their wants in this very open way; but as for the ladies and gentlemen with £400 and £500 a year, who appeal to the editor for partners for life, que diable viennent-ils faire dans cette galère? Is it possible that there are people in the world who, unless they have some irremovable stain upon their characters, find any difficulty in disposing of their incomes and themselves amongst their own friends?

“This is probably a sufficiently business-like way of arranging a ‘matrimonial alliance’ for the tastes of most people, but there are even more commercial methods in existence. People who want wives or husbands sometimes find it advisable to make their wants public by

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