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nydus/A History of Advertising from the Earliest Times.Public
Page 676 of 1098
Table of Contents

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

There have been few things which in their time have had more intimate connection with advertising than Lotteries. In fact almost all we can now discover about them is by means of the notices which were published before and after a drawing, as the system of picturesque descriptive writing now applied to everything had not come into fashion during the existence of this legalised species of gambling, which was for generations most ruinous and demoralising in its effects, but which was continued mainly because it added to the revenue, and perhaps because it was considered unfair to stop the speculation of the people while gaming under so many forms and in so many varieties was indulged in by the higher classes. In these days the Legislature has got over any such squeamish feelings—even if it ever possessed them—for though gambling is carried on to as great lengths as ever under certain forms, though within the past few years great scandals have leaked out from clubs and private hells, and though on the turf many noble names have been dragged through the mire, the rank and file of the community are rigidly guarded from any chance of giving way to the temptations of gambling, either by means of the racehorse or the milder forms of speculation which up till recently were allowed in public-houses, and are very properly compelled to be virtuous whether they like it or no.

The origin of lotteries is involved in obscurity, but it is generally believed that the first of them was held in Italy early in the sixteenth century, and that in due course the plan found favour over here, and was gradually taken up by the State. From

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