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nydus/A History of Advertising from the Earliest TimesPublic
Page 50 of 1098
Table of Contents

CHAPTER III. ANCIENT FORMS OF ADVERTISING.

AEDILIS . FAMILIA . GLADIATORIA . PUGNABIT

POMPEIS . PR . K . JUNIAS . VENATIO ET VELA

ERUNT.

or,

N . FESTI AMPLIATI

FAMILIA GLADIATORIA . PUGNA ITERUM

PUGNA . XVI . K . JVN . VENAT . VELA.5

Such inscriptions occur in various parts of Pompeii, sometimes written on smooth surfaces between pilasters (denominated albua), at other times painted on the walls. Places of great resort were selected for preference, and thus it is that numerous advertisements are found under the portico of the baths at Pompeii, where persons waited for admission, and where notices of shows, exhibitions, or sales would be sure to attract the attention of the weary lounger.

Baths we find advertised in the following terms,—

THERMAE

M . CRASSI FRUGII

AQUA . MARINA . ET . BALN.

AQUA . DULCI . JANUARIUS . L.

which of course means “warm, sea, and fresh water baths.” As provincials add to their notices “as in London,” or “à la mode de Paris,” so Pompeians and others not unfrequently proclaimed that they followed the customs of Rome at their several establishments. Thus the keeper of a bathing-house near Bologna acquainted the public that—

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