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nydus/A History of Advertising from the Earliest Times.Public
Page 447 of 1098
Table of Contents

CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

Whether or not it was paid for as an advertisement, they must have found it valuable. Despite the sneers of several small wits whom fortune has enabled to travel in the old expensive mode, there are very many who are neither cads nor snobs, whatever the distinction may be, and whose greatest sin is a paucity of income, that have felt the benefit of the popular excursionists’ endeavours. The verses are called

COOK’S PERQUISITES.

But turning back to the early times on which we started in quest of amusing advertisements, we come upon a fictitious letter addressed to Sylvanus Urban in the Gentleman’s Magazine for September 1803, which is signed Maria Elderly, and falls sadly foul of the indecorous announcements then so plentiful. It runs thus: “Good Mr Urban,—You must know, Sir, I am a married woman and a mother (I bless Heaven!) of several not unpromising daughters. We read most of the best English and French authors together as we sit

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