RUN away from his master, Captain St Lo, the 21st instant, Obdelah Ealias Abraham, a Moor, swarthy complexion, short frizzled hair, a gold ring in his ear, in a black coat and blew breeches. He took with him a blew Turkish watch-gown, a Turkish suit of clothing that he used to wear about town, and several other things. Whoever brings him to Mr Lozel’s house in Green Street shall have one guinea for his charges.
This advertisement is suggestive of the taste in blackamoors, which began to manifest itself about this time, and which had a long run—the coloured creature who was in later times a negro, but in these a Moor, being often regarded as a mere soulless toy, a companion of the pug-dog, or an ornament to be classified with the vases and other china monstrosities which were just then the vogue. The next advertisement we have is of a very different character, and has a distinct bearing upon the political question of the times; it also seems to show that the value of advertising was beginning to be still more understood, and that with the advent of a new sovereign the attention of the commercial classes was once more directed so much to business that even party feeling was to be made a source of profit. The extract is from the New Observator of July 17, 1689:—
ORANGE CARDS, representing the late King’s reign and expedition of the Prince of Orange; viz. The Earl of Essex Murther, Dr Otes Whipping, Defacing the Monument, My Lord Jeferies in the West hanging of Protestants, Magdalen College, Trial of the Bishops, Castle Maine at Rome, The Popish Midwife, A Jesuit Preaching against our Bible, Consecrated Smock, My Lord Chancellor at the Bed’s feet, Birth of the Prince of Wales, The Ordinare Mass-house pulling down and burning by Captain Tom and his Mobile, Mortar pieces in the Tower, The Prince of Orange Landing, The Jesuits Scampering, Father Peter’s Transactions, The fight at Reading, The Army going over to the Prince of Orange, Tyrconnel in Ireland, My Lord Chancellor in the Tower. With many other remarkable passages of the Times. To which is added