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nydus/A History of Advertising from the Earliest TimesPublic
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CHAPTER XII. SWINDLES AND HOAXES.

one of the suburban gate-money meetings they made a match for him to run a race at it against a very moderate mare. Immediately this was done they circularised all customers, telling them to be sure and back Goodfellow, as he could not possibly lose, and stating that on account of very heavy investments already made, they could afford, as a favour to their clients, to return them double the odds which would be laid against Goodfellow on the day. In the Kingsclere Racing Circular, a weekly pamphlet issued by these honourable gentlemen, we find under date March 10, 1871, the following ingenious application. This, it has been since proved, brought heavy sums to the Ravenscourt Park exchequer, whence it was not allowed to depart, Messrs Balliee & Walter, like true and legitimate bookmakers, preferring to lay the 6 to 4’s against their own horse themselves, rather than that their patrons should be inconvenienced by having to take shorter prices from others:—

CROYDON SPECIAL INVESTMENT.

The match—Goodfellow v. Harriett—will come off at Croydon on Tuesday next. It is simply a matter of putting the coin down and picking it up again. It is any odds on our horse, and as we wish our Subscribers to participate in this certainty, we will undertake to obtain for them 6 to 4 for all cash sent, which must reach Mr Walter, Ravenscourt Park, if possible by Monday evening, and not later than Tuesday’s first post. Gibson is sure to back Harriett for a 1000, and probably bring her favourite. The sole reason of us wishing Subscribers to allow us to invest for them, is to prevent them rushing on and spoiling the market, which will be to their interest as well as our own. We have engaged one of the cleverest cross country riders of the day to ride Goodfellow, and our horse never was so

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