CodalSearch this book — or all of Codal…⌘K
nydus/A History of Advertising from the Earliest Times.Public
Page 654 of 1098
Table of Contents

CHAPTER XIV. QUACKS AND IMPOSTORS.

Katerfelto was sued for its value, and was sent to prison in default of payment. And not long before his death, he was committed by the Mayor of Shrewsbury to the House of Correction in that city as a vagrant and impostor. Katerfelto mixed up with his quackery some real science, and by the aid of the solar microscope astonished the world with insect wonders. In one of his advertisements in the Morning Post, of July 1782, he says that, by its aid, the insects on the hedges will be seen larger than ever, and those insects which caused the late influenza will be seen as large as a bird; and in a drop of water the size of a pin’s head there will be seen above 50,000 insects; the same in beer, milk, vinegar, blood, flour, cheese, etc., etc., and there will be seen many surprising indifferent vegetables, and above 200 other dead objects. He obtained good prices for his show:—‘The admittance to see these wonderful works of Providence is only—front seats, three shillings; second seats, two shillings; and back seats, one shilling only, from eight o’clock in the morning till six in the afternoon, at No. 22 Piccadilly.’ He fully understood the advantages of puffing, and one of his advertisements commences with a story of ‘a gentleman of the faculty belonging to Oxford University, who, finding it likely to prove a fine day, set out for London purposely to see those great wonders which are advertised so much by that famous philosopher, Mr Katerfelto;’ that the said gentleman declared, ‘if he had come three hundred miles on purpose, the knowledge he had then received would amply reward him; and that he should not wonder that some of the nobility should come from the remotest part of Scotland to hear Mr Katerfelto, as the people of that country in particular are always searching after knowledge.’ He elsewhere declares himself ‘the greatest philosopher in this kingdom since Sir Isaac Newton.’ ‘And Mr Katerfelto, as a divine and moral philosopher, begs leave to say that all persons on earth live in darkness, if they are able to see, but will not see his wonderful exhibition.’” Katerfelto, who had been in trouble both in his own country and in France, showed an aptitude for distinguishing himself in a similar way here, not only in the ways we

654