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nydus/A History of Advertising from the Earliest Times.Public
Page 564 of 1098
Table of Contents

CHAPTER XII. SWINDLES AND HOAXES.

were of course various, and according to the amount, so was the table arranged; but there was a great family likeness about them all, the principle being to show that the horses, when they did not win, were very close up, and so seconds, with now and again a third, were nearly always chosen! Thus one £10 stake for the Derby week of 1871—the week in which the advertisement given appears—was accounted for thus:—

Epsom, Tuesday, May 23.Won.Lost.
Trial Stakes, Manille,£0100
Horton Stakes, Trident,100
Maiden Plate, Queen Bee,200
Rous Stakes, Banderolle,0100
Woodcote Stakes, Cremorne (11 to 8 on),£0146
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