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nydus/A History of Advertising from the Earliest Times.Public
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Table of Contents

CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.

Education, and a Fortune not less than 5,000l.; sound Wind and Limb, Five Feet Four Inches without her Shoes; not fat, nor yet too lean; a clear Skin; sweet Breath, with good Set of Teeth; no Pride, nor Affectation; not very talkative, nor one that is deemed no Scold; but of a Spirit to resent an Affront; of a charitable Disposition; not over fond of Dress, though always decent and clean; that will entertain her Husband’s Friends with Affability and Cheerfulness, and prefer his Company to public Diversions and gadding about; one who can keep his Secrets, that he may open his Heart to her without reserve on all Occasions; that can extend domestic Expenses with Economy, as Prosperity advances, without Ostentation; and retrench them with Cheerfulness, if Occasion should require.

Any Lady disposed to Matrimony, answering this Description, is desired to direct for Y. Z. at the Baptist’s Head Coffee-House, Aldermanbury.

N.B. None but Principals will be treated with, nor need any apply that are deficient in any one Particular: the Gentleman can make adequate Return, and is, in every Respect, deserving a Lady with the above Qualifications.

Getting on towards the present day, we come across an advertisement in the Courier of May 1815 from a lady who, like the gentleman we have just attended to, wants a good deal for the money. Unlike him, however, she is not young, and so should know better than to ask for a combination of impossibilities in a husband, when, according to her own showing, she should be glad to get a very ordinary creature indeed:—

MATRIMONY.—A Lady, tremblingly alive to the impropriety of this address, is nevertheless compelled, from the family discomforts she now endures, to adopt this method of obtaining a friend and protector; and she is quite certain, that a candid explanation of her situation, will

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