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nydus/A History of Advertising from the Earliest Times.Public
Page 452 of 1098
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CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

real being. Apropos of those imaginary philanthropists the Cheerybles, we present one of the advertisements which were called forth by their appearance in the story. It is from the Times, and was published February 7, 1844:—

TO THE BROTHERS CHEERYBLE, or any who have hearts like theirs. A clergyman, who will gladly communicate his name and address, desires to introduce the case of a gentleman, equal at least to Nickleby in birth, worthy, like him, for refinement of character, even of the best descent; like him, of spotless integrity, and powerfully beloved by friends who cannot help him, but no longer, like Nickleby, sustained by the warm buoyancy of youthful blood. The widowed father of young children, he has spent his all in the struggles of an unsuccessful but honourable business, and has now for eighteen months been vainly seeking some stipendiary employment.—To all who have ever known him he can refer for commendation. Being well versed in accounts, though possessed of education, talents, and experience, which would render him invaluable as a private secretary, he would accept with gratitude even a clerk’s stool and daily bread. Any communication addressed to the Rev. B. C., Post-office, Cambridge, will procure full particulars, ample references, and the introduction of the party, who is now in town, and ignorant of this attempt to serve him.

Dickens, knowing his power at that time, must have laughed in his sleeve at the trick he was playing the professional swindler when he portrayed the brothers; though, if we are to believe what we are told in the preface to a subsequent edition of his book, the noble army of begging-letter writers and suchlike impostors had ample revenge, for he was pestered nearly to death with importunities to reveal the real name and address of purely mythical characters. Inventors of appeals to the benevolent, either by way of letter or advertisement, are a hard-working race, and must find the task of

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