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nydus/A History of Advertising from the Earliest Times.Public
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Table of Contents

CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.

carry off this flower of creation? “But,” says the writer to whom we have referred, who seems quite unable to swallow the description, in which he is very different from ourselves, as we would never contradict a lady, “the morbid curiosity of the human mind goes a step farther, and seeks to picture Blanche—not the Blanche of Blanche’s vivid imagination, but Blanche herself. Two alternatives present themselves. She may be a stout little milliner in a Camden-town shop; or—horribile dictu!—a waggish cook, with a turned-up nose, underdone arms and cheeks to match. The ideal Blanche fades away as we contemplate these possibilities. We pity Albert. We hope he will not waste his hardly-earned money in the vanities of photography, and cordially wish him a comfortable married state with a more earthly maiden, now that this too celestial vision dies back into dream-land. There is but one young person who approaches the ideal Blanche; and she calls herself ‘Sparkling with Gems.’ She is (on her own authority, be it always understood) a young, pretty, and accomplished Irish girl, with blue eyes, pearly teeth, and a wealth of golden ringlets, who is considered very stylish and graceful-looking, is of a loving disposition, and will have an income in her own right, and she wishes for the carte-de-visite of a young gentleman, who must be tall, dark, and handsome, of good family and position, and either of the military or medical profession. ‘Kill or cure’ is this young lady’s principle in choosing a husband; but we should say that so attractive a bride, with a wealth of golden ringlets, an income in her own right, and what not, ought certainly to fall into the hands (or arms) of a dashing young officer, whose want of an income in his own right is generally the chief drawback from the amenities of his profession.” Constance is already possessed of £500 a year, and limits her hopes to a husband with £200 of income. But he must be fair, of the middle height, and nice-looking. Eunice has no money at all; but she has very dark hair and eyes, rosy complexion, and is domestic. Here again our cynic shows his scepticism: “Had the indefinite article been placed before the last word in her catalogue of qualities, the description would probably have been complete.”

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