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nydus/A History of Advertising from the Earliest Times.Public
Page 271 of 1098
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CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.

That people were, however, quite capable of conducting their own little amours whenever a chance offered, the following, which is another of the love-at-first-sight effusions, and a gem in its way, will show. It is from the London Chronicle of August 5, 1758:—

A Young Lady who was at Vauxhall on Thursday night last, in company with two Gentlemen, could not but observe a young Gentleman in blue and a gold-laced hat, who, being near her by the Orchestra during the performance, especially the last song, gazed upon her with the utmost attention. He earnestly hopes (if unmarried) she will favour him with a line directed to A. D. at the bar of the Temple Exchange Coffee-house, Temple-bar, to inform him whether Fortune, Family, and Character, may not entitle him, upon a further knowledge, to hope an interest in her Heart. He begs she will pardon the method he has taken to let her know the situation of his Mind, as, being a Stranger, he despaired of doing it any other way, or even of seeing her more. As his views are founded upon the most honourable Principles, he presumes to hope the occasion will justify it, if she generously breaks through this trifling formality of the Sex, rather than, by a cruel Silence, render unhappy one, who must ever expect to continue so, if debarred from a nearer acquaintance with her, in whose power alone it is to complete his Felicity.

This goes to prove what we have before remarked, that the concocters of these advertisements were in the habit of falling in love with the women whom they saw with other men; and so it is only natural to suppose, that however honourable they may have protested themselves in print, they were in reality mean, cowardly, and contemptible. The well-known Kitty Fisher finds the utility of advertising as a means of clearing her character, and in the Public Advertiser of March 30, 1759, puts forth the following petition, which had little effect upon her persecutors, as the little scribblers continued, as little scribblers will even nowadays, and “scurvy malevolence” also held sway over her destinies for a considerable period:—

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