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nydus/A History of Advertising from the Earliest TimesPublic
Page 302 of 1098
Table of Contents

CHAPTER X. THE EDUCATION COMPLETED.

is evident, from a perusal of the advertisements alone, that a general election is impending. In September we find this in the Morning Post:—

A GENTLEMAN of Character and considerable Fortune is extremely desirous of a High Honour at an approaching Period. Any one who can assist him, or point out an eligible means of succeeding, shall be amply recompensed both at present and in future.—In short, name your Terms; secrecy is all required on his part. A Line to Mr Dormer, at No. 24 Ludgate Hill, will be attended to.

The Morning Post seems to have been a particular medium for the process by which legislators were made in the “good old days”—good enough for the rich and unscrupulous, of course—for very shortly afterwards many of the same kind appear. The following stipulates the amount, and with true unselfishness recommends the candidate:—

A GENTLEMAN of Honour, Character, and Fortune, who has £1,500 at his Bankers’, has some desire to obtain a Seat. A connection with him will do no discredit to any Man of Rank, or Body of Men. As he is serious, he expects no Application but from such as are so, to Q. at New Lloyd’s Coffee-house, Cornhill.

One who follows is much more generous, so far as money is concerned, though he lacks the disinterested recommendation of Q. Still as money and not mind is the desideratum among election agents, there is little fear that the chances were in favour of W. W., though doubtless there was room enough found at

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