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nydus/A History of Advertising from the Earliest TimesPublic
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Table of Contents

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

all his jewels; but as the public were not satisfied with the mode of drawing the lotteries, on account of the many cheats practised on them, they would not listen to any proposals until the King himself guaranteed to see that all was fair, and also that Mr Francis Child, the goldsmith at Temple Bar, would be answerable for their several adventures, as appears by the London Gazette, October 1, 1683:—

THESE are to give notice, that the Jewels of his late Royal Highness Prince Rupert have been particularly valued and appraised by Mr. Isaac Legouch, Mr Christopher Rosse, and Mr. Richard Beauvoir, Jewellers, the whole amounting to Twenty Thousand Pounds, and will be sold by way of Lottery, each Lot to be Five Pounds. The biggest Prize will be a great Pearl Necklace, valued at 8,000l., and none less than 100l. A printed Particular of the said Appraisement, with their Divisions into Lots, will be delivered gratis by Mr. Francis Child, at Temple Bar, London, into whose Hands, such as are willing to be Adventurers are desired to pay their Money, on or before the 1st Day of November next. As soon as the whole Sum is paid in, a short Day will be appointed which, (it is hoped, will be before Christmas) and notified in the Gazette, for the Drawing thereof, which will be done in his Majesty’s Presence, who is pleased to declare, that he himself will see all the Prizes put in among the Blanks, and that the whole will be managed with Equity and Fairness, Nothing being intended but the sale of the said Jewels at a moderate Value. And it is further notified, for the Satisfaction of all

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