CodalSearch this book — or all of Codal…⌘K
nydus/A History of Advertising from the Earliest Times.Public
Page 569 of 1098
Table of Contents

CHAPTER XII. SWINDLES AND HOAXES.

business a means to quite a new phase of imposition. This was known among those who profited by it as “forcing the voucher,” and a very pretty little game it was while it lasted, though the profits of pioneers were of course considerably diminished as soon as ever the secret got wind, by the imitative faculty to which reference has been already made. Commencing, as usual, with small advertisements and large profits, forcers in time found themselves, by stress of competition, obliged to spend a good share of their hard earnings in specially-tempting invitations to those who would go any but the right way towards being wealthy; or else to seek other courses. So in 1872 we find three or four firms occupying a large share of the papers, and giving forth promises without stint. Whether the original forcer was in any of these partnerships it is impossible to tell, as the names were, as a rule,

569