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nydus/A History of Advertising from the Earliest Times.Public
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Table of Contents

CHAPTER X. THE EDUCATION COMPLETED.

impulse of many who read the next advertisement, which is also from the now fashionable and severely virtuous Post (date January 21, 1775), to cry out against the unnatural guardian who offers to sell his ward. Perhaps though, if they take time to reflect, they may remember instances of marriage for money, which, if not so public, were quite as iniquitous. Listen to a gentleman of honour of the last century:—

A GENTLEMAN of Honour and Property, having in his disposal at present a young Lady of good Family, with a fortune of Sixty Thousand Pounds, on her Marriage with his approbation, would be very happy to treat with a Man of Fashion and Family, who may think it worth his while to give the Advertiser a Gratuity of Five thousand pounds on the day of Marriage. As this is no common advertisement, it is expected no Gentleman will apply whose Family and Connections will not bear the strictest enquiry. The Advertiser having always lived retired from the World, immersed in business, is unacquainted with those of that Rank of Life that the Lady’s fortune entitles her to be connected with, for which reason he has made this public application. Letters addressed to L. M., at Tom’s Coffee House, Devereux Court, near the Temple, mentioning real Name, and places of Abode, will punctually be attended to.

This is not so bad for a poor innocent who has lived retired from the world. And doubtless, though he was unacquainted with those of that rank of

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