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nydus/A History of Advertising from the Earliest Times.Public
Page 900 of 1098
Table of Contents

CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.

like to meet with a good-looking lady (not above twenty) who is engaged during the day. Address, appointing interview, ——, No. 4, Mercury office.

A LADY would like to meet with a gentleman who would thoroughly appreciate her exclusive society. For particulars, address ——, Box 2, No. 688 Broadway.

“These are but fair specimens of columns of such advertisements which have for years appeared in the successive issues of The Mercury. The publishers put over them the head ‘Matrimonial,’ but the advertisers do not countenance that fraud. They use The Mercury and pay for it as though it were a house of infamous resort; and, if there be any moral difference between permitting this use and keeping a house of ill-fame, we cannot see it. We do not doubt that at least One Thousand foolish girls have been ruined through the instrumentality of these shameful advertisements. Must not that be a monstrous dispensation of justice which, while Rosenzweig is (most righteously) sent to State Prison, should send Cauldwell to the Senate? What do you think of it? Electors of Westchester, Putnam, and Rockland Counties! read the above advertisements carefully, and say whether you can aid the election of Cauldwell to the Senate without sharing his guilt? Do not pretend ignorance of his iniquities: for above is the evidence which no man can gainsay. There are more such in this week’s issue, as there have been in every issue of that sheet for years. Fathers, brothers, pure men of every degree! read those infamous advertisements carefully, and then judge if you can vote to send their publisher to the Senate!” This is all very well, and extremely virtuous, but in the high-class daily journal from which it is taken there are plenty of advertisements of a character anything but beyond reproach. We are far

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