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nydus/A History of Advertising from the Earliest Times.Public
Page 358 of 1098
Table of Contents

CHAPTER X. THE EDUCATION COMPLETED.

a monstrous name! Granted—for The Times is a many-headed monster that speaks with a hundred tongues, and displays a thousand characters, and in the course of its transformations in life assumes innumerable shapes and humours.

The critical reader will observe we personify our new name, but as we give it no distinction of sex, and though it will be active in its vocations, yet we apply to it the neuter gender.

The Times, being formed of materials and possessing qualities of opposite and heterogeneous natures, cannot be classed either in the animal or vegetable genus; but like the Polypus is doubtful, and in the discussion, description, dissection, and illustration, will employ the pens of the most celebrated of the Literati.

The Heads of the

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