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nydus/A History of Advertising from the Earliest Times.Public
Page 553 of 1098
Table of Contents

CHAPTER XII. SWINDLES AND HOAXES.

OF OUR OWN,

and others identical with our interests, running at this meeting, coupled with the important commissions we have the working of at EPSOM.

Our knowledge of market movements, the intimate terms we are on with the various owners, jockeys, and trainers, our social position with the élite of the racing world, enables us to ascertain the intentions of other owners and the chances their respective candidates possess—information far beyond the reach of other advertisers.

This is by no means all; we merely pause to take breath and recover self-possession, after a steady perusal of Mr Walter’s benefactions. It is noticeable that the standard of verse employed by these philanthropists is about on a par with their standard of morality. It seems wonderful that any sane person should believe in the existence of a certain guide to the winning-post, and the idea that, if there had been such a thing, Messrs Balliee & Walter would have

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