CodalSearch this book — or all of Codal…⌘K
nydus/A History of Advertising from the Earliest Times.Public
Page 163 of 1098
Table of Contents

CHAPTER VI. DEVELOPMENT OF ADVERTISING.

SMALL BAGGS to hang about Children’s necks, which are excellent both for the prevention and cure of the Rickets, and to ease Children in breeding of Teeth, are prepared by Mr Edmund Buckworth, and constantly to be had at Mr Philip Clark’s, Keeper of the Library in the Fleet, and nowhere else, at 5 shillings a bagge.

We see in the papers of 1665 an increased number of advertisements for lost and stolen animals, mostly those used in connection with sport; but this does not go to prove that more dogs, hawks, &c., were missing, so much as that the advantages of advertising were being discovered throughout the country; and as London was the only place in which at that time a newspaper was published, the cry after stray favourites always came up to town. Strange, indeed, are many of the advertisements about sports long since passed from amongst us, and the very phrases of which have died out of the language. It seems hard to imagine that hawks in all the glory of scarlet hoods were carried upon fair ladies’ wrists, or poised themselves when uncovered to view their prey, so late as the time of Charles II., but that it was so, an advertisement

163