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nydus/A History of Advertising from the Earliest Times.Public
Page 687 of 1098
Table of Contents

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

slackens and cools the Courage of Adventurers: through which hazy humours magnifying medium Shillings loome like Crowns, and each forty Shillings a ten Pound Heap. Therefore, according to the present Humour now reigning, he intends to adequate his Design; and this seeming too large-roomed, standing Lottery, modelled into many less and more likely to be taken Tenements, which shall not open only a larger Prospect of pleasing Hopes, but more real Advantage to the Adventurer. Which are now to be disposed of thus: the whole Mass of Books or Volumes, being the same without Addition or Diminution, amounting according to their known Value (being the Prices they have been usually disposed at) to thirteen thousand seven hundred Pounds; so that the Adventurers will have the above said Volumes (if all are drawn) for less than two-thirds of what they would yield in Process of Time, Book by Book. He now resolves to attempter, or mingle each Prize with four allaying Blanks; so bringing down, by this Means, the Market from double Pounds to single Crowns.

THE PROPOSITIONS.—First, whosoever will be pleased to put in five Shillings shall draw a Lot, his Fortune to receive the greatest or meanest Prize, or throw away his intended spending Money on a Blank. Secondly, whoever will adventure deeper, putting in twenty-five Shillings, shall receive, if such his bad Fortune be that he draws all Blanks, a Prize presented to him by the Author of more value than his Money (if offered to be sold) though proffered ware, &c. Thirdly, who thinks fit to put in for eight Lots forty Shillings shall receive nine, and the advantage of their free Choice (of all Blanks) of either of the Works

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