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nydus/A History of Advertising from the Earliest Times.Public
Page 547 of 1098
Table of Contents

CHAPTER XII. SWINDLES AND HOAXES.

and they were made in various ways, each of which was more or less successful. The most important of them all, and the one with which we have to do now, was the discretionary-investment dodge, which was for a time a complete success, and which would have lasted much longer than it did, had it not been for the faculty of imitation possessed by thieves other than those who inaugurated the venture. Imitation may be the sincerest form of flattery, but even flattery must be painful when it is destructive, and Messrs Balliee & Walter could doubtless have dispensed with the crowds who followed in their wake, and almost made the fortunes of all papers who would take their advertisements. We are not aware whether the system was invented by Balliee & Walter, either or both; but, anyhow, they were its first promoters to any extent, and became thoroughly identified with it. Rumour states that Balliee was a kind of Mrs Harris, and that Walter was the firm. This is nothing to us, though, however much it may be to those who were despoiled of their cash by the discretionary swindle. The advertisements put forth for the benefit of those willing to trust their money blindly into the hands of men of whom they knew nothing must have been very successful, for it is admitted that the letters received in Glasgow for Balliee & Walter were so enormous in quantity that special arrangements had often to be made for their delivery. It is noticeable that swindlers of this description always assume that their firm is not only long established but well known, and the following, taken from the first page of the Sporting Life of the Derby-day 1871, will show that the particular people in question had no scruple about inventing facts for the purpose of substantiating their arguments:—

THE KINGSCLERE LONDON AND

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