CHAPTER VI. DEVELOPMENT OF ADVERTISING.

the remaining officials, unless indeed messengers were constantly passing backwards and forwards on each route. The intimation that the threepence per mile does not include a guide does something to clear up the mystery, and at the same time gives an idea as to the state of the roads at that time. One would imagine from the existence of such a being that the track was across a morass, or by the side of a precipice, and not along a highroad of “merrie England,” in those good old times for which so many sigh now. Who, although the necessity for the highway is far less than it was two hundred years ago, can imagine a guide being required nowadays for no other purpose than that of preventing the wayfarer from straying off the beaten track, and losing his horse, and probably himself, in some gigantic slough or quagmire! It is with difficulty one can now realise to himself the fact, that as late as the middle of the seventeenth century, the interior of the country was little better than a wilderness; but that it was so may be easily gathered by a reference to Pepys, who, in the diary of his journey to Bristol and back, makes frequent mention of guides, and finds them far from unnecessary or inexpensive.