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nydus/A History of Advertising from the Earliest Times.Public
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CHAPTER XIV. QUACKS AND IMPOSTORS.

portraits of himself, which he hung prominently upon the sides of his carriage, and also placed in front of him a vase filled with medals bearing his likeness on one side, and a description of the blacklead pencils in which he traded on the other. He then leisurely commenced a change of costume. His round hat was replaced by a magnificent burnished helmet, mounted with rich plumes of various brilliant colours. His overcoat was laid aside, and he donned in its stead a costly velvet tunic with gold fringes. He then drew a pair of polished steel gauntlets upon his hands, covered his breast with a brilliant cuirass, and placed a richly-mounted sword at his side. His servant watched him closely, and upon receiving a sign from his master he too put on his official costume, which consisted of a velvet robe and a helmet. The servant then struck up a tune on the richly-toned organ which always formed a part of Mangin’s apparatus. The grotesque appearance of these individuals, and the music, soon drew together an admiring crowd. Then the charlatan stood up. His manner was calm, dignified, imposing, indeed, almost solemn, for his face was as serious as that of the chief mourner at a funeral. His sharp, intelligent eye scrutinised the throng which was pressing around his carriage, until it rested apparently upon some particular individual, then he gave a start; then, with a dark, angry expression, as if the sight was repulsive, he abruptly dropped the visor of his helmet and thus covered his face from the gaze of the anxious crowd. Thus far he had not spoken a word. At last the prelude ended, and the comedy commenced. Stepping forward again to the front of the carriage, he exclaimed—“Gentlemen, you look astonished! You seem to wonder and ask yourselves, who is this modern Quixote? What mean this costume of bygone centuries—this golden chariot—these richly-caparisoned steeds? What is the name, what the purpose of this curious knight-errant? Gentlemen, I will condescend to answer your queries. I am Monsieur Mangin, the great charlatan of France! Yes, gentlemen, I am a charlatan—a mountebank; it is my profession, not from choice, but from necessity. You, gentlemen, created that necessity! You would not

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