which is as follows:—
AT the Coffeehouse in Exchange Alley, is sold by retail the right coffee powder, from 4s. to 6s. 8d. per pound, as in goodness; that pounded in a mortar at 2s. 6d. per pound, and that termed the East India berry at 18d. per pound. Also that termed the right Turkey berry, well garbled at 3s. per pound, the ungarbled for lesse, with directions gratis how to make and use the same. Likewise there you may have chocolatta, the ordinary pound boxes at 2s. 6d. per pound; the perfumed from 4s. to 10s. per pound. Also sherbets, made in Turkie, of lemons, roses, and violets perfumed, and Tea according to its goodness. For all which, if any gentleman shall write or send, they shall be sure of the best, as they shall order, and, to avoid deceit, warranted under the house-seal—viz., Morat the Great. Further, all gentlemen that are customers and acquaintance, are (the next New Year’s day), invited at the sign of the Great Turk, at the new coffee house, in Exchange Alley, where coffee will be on free cost.
Leaving the enticing subject of these new beverages, we find that in May 1657 there appeared a weekly paper which assumed the title of the Public Advertiser, the first number being dated 19th to 26th May. It was printed for Newcombe, in Thames Street, and consisted almost wholly of advertisements, including the arrivals and departures of ships, and books to be printed. Soon other papers also commenced to insert more and more advertisements, sometimes stuck in the middle of political items, and announcements of marine disasters, murders, marriages, births, and deaths. Most of the notices at this period related to runaway apprentices and black boys, fairs and cockfights, burglaries and highway robberies,