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nydus/A History of Advertising from the Earliest Times.Public
Page 657 of 1098
Table of Contents

CHAPTER XIV. QUACKS AND IMPOSTORS.

The system of showing on oneself the effect of one’s own specifics has had many admirers and practisers. A Mrs Harden, in Newman Street, Oxford Street, used to advertise some years ago a hair-dye, the effect of which was to be seen on her own hair at her private residence, or at ladies’ own residences if preferred. In a similar manner a quack in the time of King Charles II. commenced his handbill with this statement: “Salvator Winter, an Italian of the city of Naples, aged 98 years, yet by the blessing of God, finds himself in health and as strong as any one of fifty, as to the sensitive part. Which first he attributes to God, and then to his Elixir Vitæ, which he always carries in his pocket adayes, and at night under his pillow. And when he finds himself distempered he taketh a spoonful or two, according as need requireth.” He then goes on to state that people should call and see its effect on him, and purchase so as to ensure health.

A most original, unique, and successful humbug, quite worthy of mention here, though not a dealer in medicines, was the late Monsieur Mangin of Paris. While passing through the public streets, there was nothing in his personal appearance to distinguish him from any ordinary gentleman. He drove a pair of bay horses, attached to an open carriage with two seats, the back one always occupied by his valet. Sometimes he would take up his stand in the Champs Elysées; at other times near the column in the Place Vendôme; but usually he was seen in the afternoon in the Place de la Bastille, or the Place de la Madeleine. On Sundays his favourite locality was the Place de la Bourse. Mangin was a well-formed, stately-looking individual, with a most self-satisfied countenance, which seemed to say, “I am master here; and all that my auditors have to do is, to listen and obey.” Arriving at his destined stopping-place, his carriage halted. His servant handed him a case from which he took several large

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