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nydus/A History of Advertising from the Earliest TimesPublic
Page 545 of 1098
Table of Contents

CHAPTER XII. SWINDLES AND HOAXES.

well paid for their trouble. As in these days the plain truth is often the most desperate of libels, we must refrain from particularising; but we should think that no one in his sober senses will dispute the evident fact that such newspaper proprietors as took double pay from men because they knew they were assisting them in robbery, were morally far and away more guilty than the robbers themselves. If any apology is needed for our going so far into the betting subject, it will be found in the almost total ignorance, as well as the blind prejudice, which is every day manifested about the difference between the commission agents and their greatest enemies, the advertising welchers.

The raid which drove the bookmakers from London to the principal towns in Scotland seems almost to have been organised by the authorities in the interest of the scamps of the betting world. It certainly was considerably to the latter’s advantage. In the hurry and turmoil which eventuated from the hegira, it was hard for people who were not experts to tell the good men from the bad; and as, the more unfounded a man’s pretensions, the greater were his promises, letters containing remittances almost swarmed into the offices least worthy of confidence. One good, however, resulted from this. The conversion of sinners we have the best authority for regarding as a blessing, and it must be admitted that owing to the manner in which money poured in upon them, and one or two subsequent bits of luck in the way of unbacked horses’ victories, men who went to Glasgow and Edinburgh as adventurers, if not as actual thieves, remained to become not only solvent, but strictly virtuous. It was not, however, until affairs had somewhat settled down in the North, until Scotland began to be regarded as the permanent abode of the layer of odds,

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