CHAPTER XX. ADVERSARIA.

During the progress of this book towards completion, we have now and again stumbled across something which would not consistently fit under any of the chapter heads in our plan, nor stand well by itself, and though at first rather puzzled what to do with these trifles, they have in the end accumulated sufficiently to form a chapter of varieties which will fitly conclude, and will doubtless prove neither dull nor uninteresting. In advertising there seems to be always something new springing up, and no sooner do we think we have discovered the last ingenious expedient of the man anxious to display his wares, or to tempt others to display theirs, than another and more novel plan for publicity arrests the attention, and makes its predecessor seem old-fashioned, if not obsolete. At the present moment the plan of an energetic Scotchman is the very latest thing in advertisements. Whether it will be considered a novelty six months hence, or whether it will be considered at all, it would be hard indeed to say, so it will perhaps be enough for us to give the plan to our readers, with the remark that after all the idea is not unlike that of the old newsletters to which reference