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nydus/A History of Advertising from the Earliest Times.Public
Page 862 of 1098
Table of Contents

CHAPTER XVIII. HANDBILLS, INSCRIPTIONS, ETC.

stood face to face with the handsome velvet pall and etceteras. The very poor are to this day very particular about their funerals, and many a savoury morsel is the living body deprived of that the lifeless one may go comfortably to its last home. A labouring man’s greatest pride often is that he gave wife, parent, or child a good funeral; and this feeling is perfectly independent of the wake peculiarities and festivities that obtain among a certain section of the lower orders. Readers must be warned against an idea which they may be apt to form about the place whence these proposals issued. From the sign of the “First and Last,” they might conclude that Mr Middleton was a publican who, in assembling a club of the above description at his house, had a view to his own interest altogether foreign to the purpose for which the society was instituted. Mr Middleton was no publican, though he hung out a sign, but an honest undertaker, who also dealt in wicker ware, and who, by the exhibition of both cradle and coffin as a device, attracted attention to which the motto “First and Last” contributed in no small measure.

The following humorous handbill was about 1825 given away by a publican in the neighbourhood of the Strand. It is certainly a gem in its way, and shows an originality which was more likely to have been possessed by one of the needy and seedy customers hanging about in the vicinity of the theatres fifty years back, than by the well-fed, well-clad, and probably bumptious “bung,” who ought to have made

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