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nydus/A History of Advertising from the Earliest Times.Public
Page 889 of 1098
Table of Contents

CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.

representative, that of having an outward and visible show of decency in the advertisement columns, no matter what darkness or danger lurks beneath. With very few exceptions, the papers which come from the United States—we refer not to the hole-and-corner but to the high-class, which are widely read and disseminated among family circles—contain advertisements which would be rejected by the gutter journals of this country. A hundred years ago, as we have said and instanced, our papers were not at all particular, so long as they could get advertisements, what they took; now a sense of what is right and proper compels them to refuse many notices which would be highly paid for—would be paid any price for—and in time the American press will doubtless follow the self-abnegating example. The broadened view we think, therefore, is ours, yet our style is often referred to as narrow-minded. The narrow mind is that

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