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nydus/A History of Advertising from the Earliest Times.Public
Page 145 of 1098
Table of Contents

CHAPTER VI. DEVELOPMENT OF ADVERTISING.

In 1660 we find Milton again in the hands of his publisher, just at the time when the Restoration was considered complete, alone amid the pack that were ready to fall down before the young King, who was to do so much to prove the value of monarchy as compared with the Commonwealth. “The advertisements,” says a writer, referring to this period, “which appeared during the time that Monk was temporising and sounding his way to the Restoration, form a capital barometer of the state of feeling among political men at that critical juncture. We see no more of the old Fifth-Monarchy spirit abroad. Ministers of the steeple-houses evidently see the storm coming, and cease their long-winded warnings to a backsliding generation. Every one is either panting to take advantage of the first sunshine of royal favour, or to deprecate its wrath, the coming shadow of which is clearly seen. Meetings are advertised of those persons who have purchased sequestered estates, in order that they may address the King to secure them in possession; Parliamentary aldermen repudiate by the same means charges in the papers that their names are to be found in the list of those persons who ‘sat upon the tryal of the late King;’ the works of ‘late’ bishops begin again to air themselves in the Episcopal wind that

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