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nydus/A History of Advertising from the Earliest TimesPublic
Page 1087 of 1098
Table of Contents
5

To “lie in lavender” was a cant term for being in pawn.

6

Tricks performed with tobacco smoke were fashionable amongst the gallants of the period, and are recommended in Decker’s “Gull’s Horn-Book,” and commended in many old plays. Making rings of smoke was a favourite amusement in those days.

7

See prints in “Archæologia,” xix. p. 383.

8

Vide Decker’s “Belman of London: Bringing to Light the most notorious Villanies that are now practised in the Kingdome.” London, 1608.

CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.

1

Broer Jansz styles himself “Couranteer in the Army of his Princely Excellence,” i.e., Prince Frederic Henry, the Stadtholder. Subsequently, in 1630, Jansz commenced a new series, which he entitled “Tidings from Various Quarters.”

2

John Nicholl, in his “Literary Anecdotes,” vol. iv. p. 71, calls the editor of this paper Benjamin Harris, a well-known publisher of pamphlets in the reign of Charles II., and says that J. Knighton was the editor in 1692. This last name may be a clerical error for Houghton.

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