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nydus/A History of Advertising from the Earliest TimesPublic
Page 1090 of 1098
Table of Contents
5

On January 1, 1720, the Daily Courant, and other papers, quote South Sea Stock at 12734, 12858, to 128. Bank 15014. India 200, 20012, to 200. The quotation for Thursday, April 7 (in Daily Post, Friday, April 8), is, “Yesterday South Sea Stock was 314, 310, 311, 309, 30912, to 310. Bank 145. India 223.” On the 27th May it was 555, and Bank was 205 (Post Boy, May 28). It then fell a little, but in the Daily Courant of June 2 it is quoted at 610 to 760, Bank 210 to 220, India 290 to 300. The Daily Post of Wednesday, June 8, contains the following puff for the scheme: “’Tis said that the South Sea Company being willing to have all the Annuities subscribed to their Stock, now offer forty-five years’ purchase for those which have not yet been bought in.” And again: “The Annuities which have been subscribed into the South Sea Stock are risen to a very great height, so that what would formerly sell but for £1500, is now worth £8000.” In the Post Boy of June 23-25, we find this: “Yesterday South Sea Stock was for the opening of the Book 1100. 1st Subscr. 565, 2d Subscr. 610, 3rd Subscr. 200. Bank 265.

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