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nydus/A History of Advertising from the Earliest TimesPublic
Page 1092 of 1098
Table of Contents

CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

1

Our information of this advertisement, and the clue to its explanation, was, as already stated, obtained from an article in the Quarterly Review. On reference to the Times to discover whether the Jefferies portion was right or not, we could not for a long time find the particular notice we were in search of. At last, after the above was written, under date February 10, it was found; and then we saw that the word was “Jfhiiwola,” which subjected to the process as above, will give the required name. We have preferred to explain this in full, as the Quarterly is undoubtedly entitled to the merit of deciphering the puzzle, if not to anything else; and any alteration or correction of ours would have detracted from such merit, which is original, and without which the quaint libel might still have remained in obscurity. Besides, it shows how a small printer’s error may spoil the calculations of a week, in matters like this.

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